Customers and patients desire short waiting times whereas service providers want to maximize resources utilization. Long waiting time is not uncommon in many service organizations and it is familiar especially in outpatient departments.
White Papers
report or guide that informs concisely partners and clients about a complex issue and presents the issuing body's philosophy on the matter
Serious attention on a dedicated marketing strategy is an important part of the cure. Marketing is a broad approach to building exchange relationships, not limited to patients, but it applies to all relationships and includes all aspects of the organisation's interfaces.
In a market of continuous high demand for MRI exams and a shortage of available MRI scanners, a significant (external) waiting list is the inevitable result.